Economic Impact

Total Economic Impact = Direct Impact + Indirect Impact + Induced Impact

Based on recent results from several successful races, a typical total economic impact for a small city is $3 to $5 million.  This includes local spending estimates for spectators, competitors, and the event itself.  Purchases of hotel rooms, fuel, restaurant meals, groceries, and other varied products and services represent the direct impact.  The total economic impact is highly influenced by the number of spectators as the number of spectators increases above 5,000.  This is because spectator spending overshadows other factors, as seen in the graph below:

The funding model for an event is primarily through corporate sponsorships.  The event is also dependent on generous donations of essentials, such as crane services and a small army of volunteers.

For more detailed information for your specific situation, please do not hesitate to contact us.


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